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From arch-viz to visual effects, Mark Ramshaw meets the studios that made their mark on the CG industry in the last year. This week, Ars Thanea…
That Warsaw is home to some serious art talent isn’t in doubt. If nothing else, the work of Platige Image saw to that.
Nevertheless, Ars Thanea’s rapid rise in the space of just four years is striking. Originally the brand name for the portfolio of one of the studio’s founders (Bartlomiej Rozbicki), Ars Thanea began life focused on interactive design.
Gradually, however, it’s grown into a full-service ad agency, spread across two offices, and with departments focusing on areas including motion, mobile and still image creation.
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▲ Art for Polaroid’s Grey Label line, a collaboration with Haus of Gaga
“In the beginning we were really only interested in the interactive part of the work, but as we grew we decided that to achieve the best possible quality we needed to have full production under one roof,” explains executive creative director Peter Jaworowski.
“We do still have a couple of generalists, but as the company has grown we’ve employed specialists in modelling, painting and so on more and more.”
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The studio’s client roster already reads like a who’s who of iconic brands, including Coca-Cola, Diesel, Martini and Puma, plus motor manufacturers Fiat, Mercedes and Mazda.
In technology, clients include Ubisoft, PlayStation, Orange, Nokia, and Nvidia, and in the broadcast field the portfolio includes work for Discovery Channel and SyFy.
“In the interactive division I’d say 80 per cent of our revenue comes from Polish clients and 20 per cent from elsewhere in Europe,” says Jaworowski.
“With image creation, however, around 60 per cent is from the USA and elsewhere in the world, and then 30 per cent from Europe and just 10 per cent from Polish clients. As we’re gaining more recognition and taking on bigger campaigns, it’s very much changing in favour of international work.”
The trend for servicing international clients looks set to continue with several more on the horizon in California for 2012. “We’ll see how it works out, but already we’re thinking hard about opening a San Francisco office next year. The future is actually looking very bright, with plenty of work on the way.”
Visit www.arsthanea.com to discover what the studio is working on right now.
